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V. LEVELS OF SPONSORSHIP <br /> Level 1 -Council Approval Required: <br /> Offers of sponsorship that are for terms of more than five years,or are projected to generate <br /> substantial revenue,or that involve naming rights for any city facility, shall require the <br /> approval of the City Council. <br /> Level 2 -Administrator Approval Permitted: <br /> Offers of sponsorship that are for terms of up to five years,and are projected to generate <br /> substantial revenue,may be approved by the City Administrator. This approval includes the <br /> authority to approve sponsorships for naming rights of designated portions of city <br /> facilities,such as naming rights for a specific athletic field or a specific room within a city <br /> facility,provided such naming right otherwise meets the requirements of this Level 2 <br /> authority.All sponsorship agreements within Level 2 shall be approved by the administrator. <br /> The administrator may refer any proposed offer of sponsorship or sponsorship agreement <br /> within the administrator's authority level to the City Council for approval. <br /> Level 3 -Department Director Approval Permitted: <br /> Offers of sponsorship that are for terms of up to three years,are project4to generate <br /> $90,000 or less and do not involve any naming rights may be approved*the department <br /> director responsible for the particular facility or service,who may also execute the <br /> sponsorship agreement.A director may refer proposals of sponsorship or sponsorship <br /> agreement within his/her authority level to the administrator for approval. <br /> Level 4-Departmental Staff Approval Permitted: <br /> A department director may delegate the authority to approve offers of sponsorship and to <br /> execute sponsorship agreements for sponsorships that are within the director's authority and <br /> are for terms of one year or less and projected to generate less than$5,000 per year to an <br /> appropriate staff member. All such approvals shall be in consultation with the director. <br /> VI `;PUBLIC ACCESS TO SPONSORSHIP OPPORTUNITIES <br /> Publtcxaccess to information about sponsorship opportunities is important: <br /> 1. `to create an open and fair process and to protect against disputes related to <br /> sponsorships that are category exclusive; <br /> 2. to market available sponsorship opportunities in an open and efficient manner <br /> allowing both the potential sponsor and the city to negotiate efficiently. <br /> Unless other provisions are made by standard procedure,each department with sponsorship <br /> opportunities should endeavor to make information about potential sponsorship <br /> opportunities available through the city's website and other appropriate means. <br /> VII. CRITERIA FOR REVIEW OF SPONSORS AND OFFERS OF SPONSORSHIP <br /> Sponsorships of city facilities and services are maintained as a nonpublic forum.Although <br /> the city recognizes and confirms that entering into a sponsorship agreement is not an <br /> endorsement of that sponsor or its services or products, sponsorships do imply some <br /> affiliation between the city and the sponsor.Therefore,no potential sponsor and no offer of <br /> City of Elk River Sponsorship Policy <br /> Page I 3 <br />