Laserfiche WebLink
April 14,2016 <br /> To Whom It May Concern, <br /> We are requesting an amendment to the current PUD agreement for the Starbucks located at 19171 <br /> Freeport Ave., Elk River, MN 55330 to allow standard wall signage according to Starbucks's brand.The <br /> signage proposed is typical of all drive-thru Starbucks restaurants and is necessary to maintain brand <br /> cohesion and recognition. In order to increase visibility from the highway and increase business at this <br /> location,we are requesting to change out the existing STARBUCKS COFFEE letters that currently exist <br /> with the new circle logo. <br /> Please see the attached signage images and elevations. Below is a description and reasoning for the <br /> proposed signage.All illuminated signage will use energy efficient LEDs and are part of the rebranding of <br /> Starbucks in efforts to create a stronger brand image and aid in the flow of traffic at drive thru stores. <br /> East Elevation(the side with the drive thru window)- <br /> 12" Illuminated Channel Letters"STARBUCKS COFFEE" replace with Starbucks circle logo wall sign <br /> This is the traditional Starbucks brand to identify the store on the east side of the complex.This <br /> will also bring the branding for Starbucks at this location consistent on all elevations. <br /> North Elevation- <br /> 12" Illuminated Channel Letters"STARBUCKS COFFEE" replace with Starbucks circle logo wall sign <br /> This is the traditional Starbucks brand to identify the store on the north side of the complex. <br /> This will also bring the branding for Starbucks at this location consistent on all elevations. <br /> Sincerely, <br /> Jodi Smelser <br /> 864.516.4182 Cell <br /> 864.233.0401 Phone <br /> 864.242.2240 Fax <br /> Hilton Displays <br /> 125 Hillside Drive <br /> Greenville,SC 29617 <br />