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•Publk Power <br /> 2015 <br /> POWER IN AWARENESS <br /> PUBLIC AWARENESS <br /> 1 .3 million SOCIAL SUCCESS <br /> page views on www.PublicPower.org Nearly 20,000 <br /> 1 r 000 page views on the CEO Blog and Experts Blog <br /> trade and mainstream media mentions including in 660,047 <br /> • USA Today impressions on Twitter <br /> • The Washington Post <br /> • Seattle Times 271 976 <br /> Public power utilities across America marked Public Power Week, impressions on Facebook <br /> October 4-10,2015,through community events,interactive education <br /> offerings,media outreach,and employee recognition.We saw increased <br /> 184 607 <br /> Facebook and Twitter activity to engage customers. r <br /> impressions on Linkedln <br /> In 2015,members used APPA's new animated video on the value of <br /> public power;comic strips on energy efficiency,community solar, ) Twitter engagement up by <br /> safety,the future of electricity and career opportunities in public power; 11 <br /> O over 2014 <br /> and book-marks and temporary tattoos with energy efficiency 352% <br /> messages for school students. <br /> NEWS COVERAGE <br /> 700+ Trending topics, in-depth coverage <br /> • Battery storage • LED streetlighting <br /> articles in • Clean Power Plan ■ Leadership&management <br /> • Public Power Daily:7,200 subscribers, • Community solar ■ Nuclear <br /> 5 issues a week <br /> • Cybersecurity ■ Public communication <br /> • Public Power Weekly:7,700 subscribers, <br /> • Electricity markets I Safety <br /> 1 issue a week <br /> • Public Power Magazine:13,728 subscribers, ■ Energy efficiency ■ Smart meters <br /> 6 issues a year • Federal policy • Utility of the future <br /> ■ Infrastructure <br /> 216 <br />