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HopkdnsIE.Minn nonkaISI.Loula Park Sun•Sallor—Wed.,Jan.19.1994-134
<br /> Renovation turns Park Winds around
<br /> Living conditions improve
<br /> v-:
<br /> in SLP apartment building t t Ak k , °.�
<br /> ��f 922—,:ns ,.-
<br /> By Maureen McAvoy So when James Soderberg, ;,,,,,,,,,,,,,:,,,,,,,;::,4
<br /> -F
<br /> it s,
<br /> president of Soderbergi a
<br /> a x .
<br /> ir
<br /> Dolores Lawrence knows Apartment Specialists(SAS), � *�
<br /> what it means to live a approached the city last ,, � � ,
<br /> nightmare.For nearly a summer about purchasing and � �-r
<br /> decade,her living conditions at renovating the property,it was •'
<br /> the former Park Winds a hard sell.Me er said the city �,
<br /> Apartments were abysmal. doubted that anyone could ty ,,,,„:1,..,
<br /> ������T/�jJI�y r ; �� �ht{n
<br /> In a matter-of-fact tone, actually do what SAS was ARERBERG . ; •'' _ 1' ; ' 111 nein
<br /> Lawrence tells a tale of endless proposing. , t'{yti E P=- .-
<br /> floods,water damage,thefts "We were very much z SP E C�q(4 t. .- .
<br /> and pestilence.If not confirmed concerned that two buildingst
<br /> • by the city of St.Louis Park, were not reclaimable,"Meyer a,� .-4,4 e y _• '
<br /> her story would seem said."Our initial accecsment #s" _ i
<br /> F '°X -_-.17,---y-'
<br /> contrived. 4 ' ,,
<br /> But Lawrence's bad dream ,t . A
<br /> ended last July.For her and • + r
<br /> hundreds of other renters living
<br /> in dangerous and unsafe '
<br /> •
<br /> apartments throughout the "It's like taking a ' ,.
<br /> Twin Cities,new and creative diamond in the rough `
<br /> renovation efforts are turning ( , •
<br /> troubled buildings'into safe and polishing it'til it
<br /> housing. sparkles."
<br /> When Lawrence moved into
<br /> the Park Winds apartments —Jim Soderberg, ?
<br /> some 20 years ago,the units owner Park Trails '"`. .o_ , -:
<br /> sparkled and the St.Louis Park - f` s1 y•a
<br /> neighborhood was quiet and •y ; sa
<br /> safe.
<br /> It was nice when I first
<br /> p'-
<br /> moved in,"says Lawrence. _
<br /> "Then things got run down and was that they would be Jim
<br /> Sod
<br /> erd of soderberg Apartment Specialists,punrhased and renovated the former Park
<br /> dangerous.It was frightening." demolished." erberg,presid
<br /> During the heavy rains in the But Soderberg came Apartments in St.Louis Park.(Photo by Linda Cullen)
<br /> 1980s,her ceiling caved in and prepared to battle:
<br /> water swelled above her knees. "This was truly a complex in trying something different," "Because we are able to rent good investment and the trend
<br /> She claims to have lost real disrepak"said Robert Gill said. out as fast as we do,it puts a in the'90s.Beyond that,he
<br /> thousands of dollars in Gill,St Louis Park fire chief. So Soderberg played beat the fire under the workers'feet. thrives on the peculiar -
<br /> furniture and clothing due to "Winer Jim Soderberg came in clock.In just 14 weeks the bulk You can feel this mass energy challenges that troubled
<br /> water damage. and met with me and the city of the renovation was around the office.The projects offer.
<br /> When Lawrence complained "It's like taking.a diamond int
<br /> to a former manager,she was had a plan grilled him.But completed,called and the complex, construction and s maintenanceadily
<br /> he had a for that and we now Park Trails, crews see changes on a daily the rough and polshing it`til it
<br /> •told,"I'm not being facetious, looked at what he had done at boasted a waiting list of .. basis and it'keeps them excited sparkles.Besides,today the
<br /> but there are other places to Uptown square." prospective tenants. and motivated." - cost of new construction has
<br /> live.Why do you stay here?" Soderberg's ammunition was Soderberg admits that Park 'skyrocketed,and the quality
<br /> Lawrence stayed for personal scant:a successful renovation Trails was a complicated doesn't compare to that of -
<br /> reasons.After the flood,sheand lease at Uptown Square in renovation.The structural older buildings.Renovation is a
<br /> sloshed through water to south Minneapolis last year, integrity of the buildings was good deal for everyone—
<br /> gather and move her combined with an unswerving questionable and about 12 property owners,cities,my
<br /> belongings.She battled heat, conviction that he could apartment ceilings had caved. "He's proven that older workers,banks,tenants and
<br /> humidity and bugs as thick as accomplish this task. Nearly$30,000 in vandalism buildings are not the community."
<br /> fog due to broken windows and "We had recently completed occurred just prior to the SAS But in the city of St.Louis
<br /> torn - the Uptown project," purchase,mainly due to a functionally or Park,the buck stops with Fire
<br /> "I used to tell people,'Now I Soderberg said."All of the broken toilet that left waterfinancial) obsolete." Chief Gill.
<br /> know how the soldiers felt in workers knew their jobs and seeping through a building for y "Jim probably thinks I'm the
<br /> Burma during the war.'" were excited because the last a week.In edition,two broken —Charlie Meyer fire chief from hell—I was
<br /> renovation went so well.Our' underground water mains St.Louis Park city manager over there every day
<br /> own customized computer created a fountain effect. throughout the renovation.But
<br /> software was already in place,. Windows had rotted out and if I found a problem he'd take
<br /> and there was a lot of glass was broken.Squirrels, care of it within 24 hours.I was
<br /> confidence that we could do cockroaches and other pests very impressed with what Jim
<br /> "Jim probably thinks this." nested in the buildings. did there.He kept all of his
<br /> To city officials,Soderberg's One of Soderberg's first tasks Per unit renovation costs at commitments to the city.I look
<br /> 1 m the fire chief from p was pie-in-the-sky stuff was to replace roofs and Park Trails ran close to$6,000, at this as a success for the city
<br /> hell—I was over there He claimed to complete the plywood decking on eight well below the typical$15,000 and tenants,and I hope Jim
<br /> bulk of a$700,000 renovation in buildings.He then rebuilt average for similar wins on this one.He has shown
<br /> every day throughout
<br /> three months.On top of that, parking lots,plastered and renovations.Without skimping there are ways to deal with the
<br /> the renovation." he'd rent out the building's 101 Sheetrocked units,installed on quality,Soderberg problems so everyone gains."
<br /> —Bob Gill, vacancies. - security systems,painted, minimized costs by hiring a Soderberg says he's pleased
<br /> St.Louis Park fire chief "It was one of the largest carpeted,added new • specialized construction and with the outcome,but keeps an
<br /> problems in the city,"said Gill. appliances and completed a maintenance crew rather than eye open for the next diamond.
<br /> "When Jim said he would 33-point check list on each unit. subcontracting all the work. "We've completed two large
<br /> complete the project in 90 days, Meanwhile,Don Rock, "I also negotiated some very renovations in the past year.
<br /> I was an extreme skeptic.At resident manager,and Jeff good deals with subcontractors, It's been really exciting,and I
<br /> one time I was among those Habisch,asset manager,leased which saved us a considerable feel fairly certain that we have
<br /> who thought(the best action) 101 apartments in 10 weeks. amount of money,"he said. broken two major records in
<br /> Yet developing the coalitions was to raze the buildings." Initially,the vacancy rate was According to Meyer, terms of the fastest renovation
<br /> and creative solutions to Gill was well-acquainted with about 60 percent and soared to Soderberg did more than and lease up of apartment
<br /> remedy troubled buildings like the complexities of the project 80 percent after tenants left or renovate a troubled building. buildings in Twin Cities'
<br /> Park Winds is sometimes more because all multi-housing code were evicted.Rock and "He did something important history.I'd do it again in a,
<br /> tedious than bulldozing. - compliance issues and Habisch warned prospective for the city,"Meyer said."The heartbeat if another
<br /> According to St Louis Park inspections are administered tenants on the telephone that way that Soderberg did it was opportunity came along."
<br /> City ManagerCharlie Meyer, through the city's Fire they'd be walking into a war unique.This was a dramatic And at last,Dolores
<br /> the city was skeptical about Department.At Park Winds, zone,but not to worry. change in a short period of Lawrence is happy."It's like
<br /> efforts to salvage Park Winds, Gill had noted major structural "Tenants could see we were time.The complex was a blight night and day now,"says
<br /> a nine-building,120wnit defects,fire and life safety offering a good product and to the community,and he has Lawrence,who no longer has
<br /> complex at 361 Street and problems,animal infestation, fixing up the buildings right," turned it into an asset.He's to sleep with a knife under her
<br /> Monterey Drive. extensive water damage,caved Soderberg said."We are in this proven that older buildings are pillow.
<br /> "The project was a thorn-in ceilings,criminal and drug- for the long haul,not to turn not functionally or financially "Jim was a godsend.I went
<br /> our side,"Meyer said.The related activities and minor around and sell it." obsolete.It is also a really good through hell.People always
<br /> buildings had badly arson. Soderberg said the Uptown example of what can be done laughed at me for staying here,
<br /> deteriorated and the city Despite some reservations, Square project(a$500,000 through private investment if but now it's paying off.'
<br /> became involved with the city officials took a leap of faith renovation to 81 units,with a people are willing to do the
<br /> owner.Finally,TCF Bank and gave SAS the go-ahead. lease up of 55 units in two lob." Maureen McAvoy is a
<br /> assumed ownership and "We looked at our choices and months)was a warm-up for Soderberg agrees that multi- freelance writer who lives fn
<br /> N foreclosed on the property. decided to solve the problem by Park Trails. housing renovation is both a Plymouth.
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