9.0. EDSR 01-09-1995 - Laserfiche WebLink

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C. Business Park Task Force: Continue to work with the Business Park Task Force as the initial phase of the business park becomes a reality. Currently, the Task Force is evaluating how to best establish a public/private partnership to ensure the success of the business park and its owners/developers. Public funds will likely be used to underwrite a portion of the infrastructure consists in the business park area. As lots are sold, the public funds will return to the City in order to help underwrite the development costs of subsequent phases of the park. 4. OUTREACH/PROMOTIONAL ACTIVITIES: A. Continue to market the City of Elk River as a growth-oriented community with special emphasis placed on the City's position as a state-wide leader in business incentive and business financing programs. To support this initiative, periodic advertising in publication such as the Minnesota Real Estate Journal, Business Media, Minnesota Ventures Magazine, Twin Cities Business Monthly, etc., will continue in 1994. Supplementing the advertising efforts, periodic mailings of the City's marketing brochure, video presentation, • and other targeted mailings will be undertaken in 1995. Likely targets for these mailings will include developers, commercial- industrial realtors, and businesses from industry specific categories. Another priority in 1995 will be that of preparing and distributing a novelty marketing item. The Demographic Statistics on Elk River as well as the City/Chamber Community Profile will be updated and distributed in early 1995. These two items are warmly received by prospective businesses, research consultants, marketing firms, and new residents to the community. 5. BUSINESS RECRUITMENTBUSINESS RETENTION: A. Continue to work with a well-established network of real estate agents, developers, lenders, and professional colleagues in the proactive recruitment of new businesses to Elk River. In addition, a high priority is placed on retaining the existing businesses and industries in Elk River. To support these initiatives, a wide array of state and local financing programs are available. The EDA micro loan has become a popular tool in reducing the small business operator's • equity into an expansion project.