3.0. EDSR 04-08-1996 - Laserfiche WebLink

Home Browse Search

Just last year NBIA celebrated its first decade.Now Conference'96 heralds another high water mark,our 10th annual meeting.And what a whirlwind 10 years it's been!The busine incubation industry has matured remarkably since 1987 when our first conference was held in Philadelphia.But the times they're still a-changin.Skills that stood us in good stead through the past decade must now be honed to carry us forward.Expectations have also changed,and new political realities demand greater accountability.Thus the theme for Conference'96—Thriving in Changing Times.The conference will provide concrete tools to ensure your success in years to come. Enhance your Conference '96 experience. Come Wednesday for our PRE-CONFERENCE 111111111141. We have something to interest everyone! Training Option I: Developers' Training Option II: Developing Prep Course (6 hours) a Strategic Marketing Plan With Thanks to Our Welcome to Business Incubation 101! (4 hours) Developing an incubator is a lengthy process Much more than selling a product,marketing Many Sponsors involving many players.This overview course is knowing your customers'needs and charac- systematizes the process into essential steps. teristics,understanding how you compare to NBIA is pleased to recognize the major Recruited from NBIA's highly acclaimed Fall the competition,finding new ways to position sponsors of Conference'96,whose TrainingInstitute, presenters Jonathan contributions are necessaryto ensure your products,understanding buyers decision Gorham and Jim Greenwood will address processes,analyzing market trends that affect our program's success: some of the Institute high points:the phased buying behaviors,and developing new pr approach to incubator development,princi- ucts to meet the needs of a changing ma Hibernia National Bank ples of quality management, how to test place.By drafting a realistic strategic market- feasibility,how to structure the incubator to ing plan that incorporates such factors,a The City of New Orleans break even and more.Whether your incuba- company,incubator,organization or commu- Division of Economic Development tion program is in the conceptual stage or nit,can reap substantial financial benefits.You'll you're already knee deep in development,this walk away from this hands-on session with your Coopers&Lybrand,L.L.P. prep course provides valuable lessons to help personalized new or refined marketing plan. avoid common pitfalls.As more than 500 incu- Pacific Gas&Electric Company bator developers who have taken Gorham and Instructor: Greenwood's courses will attest,these instruc- LEE STEELE,President Microsoft Corporation tors provide practical tools and valuable Strategic Insight Inc.,Phoenix,AZ insights to get your program going. Steele is a nationally recognized marketing The Ewing Marion Kauffman Foundation Instructors: consultant,writer and lecturer.With more JONATHAN GORHAM than 20 years experience in sales and market- Louisiana Department ing,he boasts accounts including IBM and of Economic Development Cofounder and Managing Partner Budget Rent A Car.He is the marketing con- Science Park Associates,New Haven,CT sultant for the Arizona Technology Incubator The RGK Foundation JIM GREENWOOD and a Certified Professional Consultant. Executive Director,Los Alamos Economic Entergy Corporation Development Corp.,Los Alamos,NM Wednesday,May 22,1 5 p.m. Written course materials included. Both Gorham and Greenwood manage incu- Members'price,$90 Nonmembers'price,$125 Lockheed Martin bators and consult in incubator development, Manned Space Systems counsel small business owners and manage technology commercialization projects Wednesday,May 22,10 a.m.-5 p.m. There will be a midday break for lunch on your own. Written course materials included. Members'price,$155 Nonmembers'price,$185 ro 41/4