9.0. EDSR 02-12-1996 - Laserfiche WebLink

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SECTION II - 01 • Describe the structure of the market niche for your product: share of INFORMATION FOR APPLICANTS the overall market you intend to capture illkEPARATION CHECKLIST (as a percentage), size of the market Below is a checklist of information a corn- niche, growth rate for the last 5-10 O years, projected growth rate for the pany should have when requesting financing ililIllilill next 5-10 years, historic gross and net from the Fund. Based on this information, profit margin, and sensitivity to changes the Fund will conduct a preliminary evalua- in price and costs. tion of your business opportunity. Much of the following information is included in a • • Describe the competitive environment O sound business plan. of the market number, size, If you need assistance in developing this and distribution of the companies and information,we recommend contacting a their products that will compete with local business development specialist or a your company and products. How do business advisor. they deliver their product to the customers?how do they differentiate 1. MANAGEMENT TEAM between themselves?How will you ci2 ASSESSMENT position your company and products so An attractive business opportunity has a Et that customers can differentiate you team in place with experience and compli- from the competition? M� mentary expertise. j Mil • Describe your customer: demographics, • Provide detailed resumes of location, etc. How will you Ell 0 management and a description of reach them?What are the key factors expertise available to your company they consider in making buying from members of the board of directors Iii decisions?How quickly will the and people who serve as advisors. customers receive a payback from their2-4 Highlight experience and skills relevant Mi investment (purchase) in your product? ti to your business. How do you measure this payback? • List the strengths and weaknesses of • Describe the unique features of your the management team and an product(s), unique technology, explanation of how any identified product life,value to the customer. (If weaknesses will be addressed. available,provide drawings, brochures, etc.) 2. MARKT ASSESSMENT The best opportunities typically occur in • What are the percentages of the total markets that are growing,where a market cost of the project that are the niche can be identified, and where cus- fixed costs of production, marketing, tomers have a strong need or desire for the iitill distribution, sales, and product product. development and R&D? • Describe the overall market structure: Ilii • What are the percentages of the total size, growth rate for the last 5- cost of the product that are the S10 years,projected growth rate for the iili.illiiivariable costs of production, marketing, next 5 years, historic gross and net distribution, sales, and product Pageprofit margin, and sensitivity to changesdevelopment and R&D? in price and costs. ...._. 4