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Protector Care, Inc. <br /> Page 2 <br /> MARKET: <br /> The market for Protector Care's products, and initially for CareStair, consists of <br /> individuals with physical disabilities or limitations that prevent or reduce their ability <br /> to use stairs. This is primarily the elderly and certain disabled individuals. In the <br /> United States there are 35 million elderly (over 65 years of age), and more than 8 <br /> million disabled persons between ages 15-64 whose specifically identified limitation is <br /> stair climbing. <br /> Initially the target market is the user's home. A second market is commercial and <br /> institutional buildings. <br /> The Company will pursue a dual approach to creating demand for CareStair. <br /> Initially, health professionals such as physicians, nurses and physical/ occupational <br /> therapists will be trained to identify the need for CareStair. This was started in the <br /> Fall of 1996. The Company is now prepared to pursue an aggressive consumer <br /> marketing approach to create pull through demand from the user level. It has <br /> • budgeted the funds for a public relations/advertising program in the last half of 1997. <br /> PRODUCT STRATEGY: <br /> CareStair is designed to be strong, stable, safe and versatile, retailing from $250 to <br /> $1,000 depending on the number of steps. It is covered by a pending United States <br /> utility patent filed in December 1995. The US Patent Office has preliminarily <br /> indicated that the application contains multiple inventions and allowable subject matter. <br /> The Company has received a Notice of Allowance and Issue Fee Due and expects a <br /> U.S. patent to be issued within the next few months. CareStair is now ready to go <br /> into volume production. <br /> Sales Plan <br /> The Company's sales strategy is to build on the benefits of CareStair; preventing <br /> injuries, improved quality of life, greater independence and reduced risk of falling. A <br /> network of home medical equipment (HME) and durable medical equipment (DME) <br /> dealers will be established by manufacturers representatives and direct sales <br /> representatives. Initially, HME/DME dealers and its own sales representatives will <br /> • sell through established health care providers. These professionals are trained in <br />