7.0. EDSR 03-09-1998 - Laserfiche WebLink

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• Products (cont.) To reduce the time to market,much of the production of this product will be outsourced in the first year. A concurrent cost analysis will be done in the first year to determine the most economical means of producing the product internally. If proven cost effective,the new production methods will be implemented the following year. The estimated life cycle of this product is six years based on the performance of other similarly priced electronics in this industry that have significant competition. Typically, older products are phased out because new products are added with improved technology either by the same company,the competing companies, or both. With the anticipation of growing competition Watermark is planning the next generation Fishcam, internally referred to as Fishcam II. Fishcam II: Fishcam II is the planned next generation Fishcam product which is scheduled for a year 2000 introduction. High technology features added to the original Fishcam product will be implemented in response to competition and market demands. New product features may include a wireless camera head,zoom options,remote position control, additional sensors (i.e. temperature, depth, etc.)and displays. The flexibility of the original Fishcam product could be enhanced through the elimination of the cable between the power-viewer and the camera head. The camera could be placed or suspended at a remote underwater location with no physical attachment to the boat. Position control could also be added, allowing the fisherman to move the camera head to a location of interest by manipulation of controls at the power-viewer. All information would be conveyed without wires. Additionally, a variety of sensors or gages could be added to the product that would provide more information to the fisherman about the environment in which the camera head is located such as temperature and depth. These could be displayed on the main power-viewer screen overlaying the video images. Market research has indicated that some of the high end fishing electronics manufacturers are combining technologies into hybridized instruments. For this reason it may be advantageous to plan for integration of additional technologies into future Fishcam products. An example would be to combine fish locator information with the image data produced by Fishcam on the same display. Other features could include alternative or additional image sensing technology that would permit the locating or viewing of objects and fish in highly turbid water. As we gather marketing data on Fishcam field performance and acceptance, we will be better prepared to make decisions on the fmal Fishcam II features. New technologies will also enter the price ranges that would make their incorporation into the product possible. This will undoubtedly spawn new ideas for Fishcam II, and future products.