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a <br /> • <br /> • •. • <br /> •� • <br /> Duckor&Associates ap <br /> • <br /> • <br /> • el • <br /> • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and countryflow together <br /> November 8, 1999 <br /> o Deliverable <br /> Strategic Marketing and Sales Plan <br /> • <br /> 1. Value Proposition—Sustainable Competitive Advantage <br /> 2. Three Year Objectives <br /> a <br /> 1 3. Success Factor Measurements <br /> a <br /> • 4. Market Segmentation, Client Requirements and Drivers <br /> 1 5. City of Elk River's Product with Features & Benefits <br /> 1 6. Marketing Strategy, Objectives, Positioning and Tactics <br /> 7. Sales (Lead Generation) Strategy and Tactics <br /> a <br /> 8. Location Site Process Strategy and Tactics <br /> a <br /> 9. Promotion& Advertising Strategy and Tactics <br /> 10.Challenges & Risks <br /> a <br /> 11.Contingency Plan, if needed <br /> 1 <br /> 12.Operating Budget <br /> a <br /> a <br /> a <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 8 <br />