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) <br /> s <br /> .;• <br /> 4•0Duckor&Associates <br /> )) Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and countryflow together <br /> ) November 8, 1999 <br /> a <br /> Market Strategy Development—Phase III <br /> ) Timeframe: TBD depending on Market Team's availability <br /> ■ Develop Marketing Strategy, Objectives, Positioning <br /> • Determine market positioning <br /> ) • Determine strategies, objectives, goals and tactics <br /> • Develop measurement metrics <br /> ) • Review pricing strategy (e.g. Incentive Package) <br /> ) • Develop Sales Strategy <br /> ) • Determine lead generation approach: Direct, Mass, Website, economic <br /> ) development allies, alliances or? <br /> ) <br /> • Develop client account planning process <br /> ) <br /> ) ■ Develop Promotion & Advertising Strategy to position and enhance the City's <br /> ) image <br /> ) • Medium Selection (e.g. direct mail, trade journals, business magazines, <br /> trade shows) <br /> • Message (e.g. Features and Benefits) <br /> ) <br /> • Schedule & Frequency <br /> ) <br /> ) • Conduct 1 (two-hour)meeting with Marketing Team to review the Market <br /> ) • Strategy Development work. <br /> ) <br /> ) <br /> ) <br /> ) <br /> ) <br /> ) <br /> ) Aft <br /> vir) <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 6 <br />