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• <br /> Duckor&Associates O <br /> • • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and country flow together <br /> November 8, 1999 <br /> a <br /> Purpose <br /> To develop a strategic marketing and sales plan which <br /> • Articulates a sustainable strategic competitive advantage <br /> a • Describes features and benefits of the City of Elk River (the product) <br /> • Enhances retention, expansion and new growth opportunities, and <br /> • Outlines a comprehensive communication strategy including updating marketing <br /> a materials' plan. <br /> I <br /> Approach and Scope of Work <br /> Meeting your objectives requires a collaborative, integrated, and dedicated team <br /> working toward a common purpose. An important feature of Duckor& Associates <br /> 1 III Inc. approach is the involvement of selected City of Elk River elected officials, <br /> Economic Development Authority, Economic Development Staff, community and <br /> business leaders (the Marketing Team), and potentially appropriate clients, <br /> a throughout the process. This method ensures a dearer understanding of your <br /> objectives and timely access to needed information, and also positions you to <br /> implement the strategies developed. In other words, the strategic marketing and <br /> sales plan is totally owned by you, the City of Elk River. <br /> a City of Elk River Economic Development staff will • <br /> 1. Provide City of Elk River's information <br /> 2. Select Marketing Team <br /> 3. Select interviewees and schedule interviews <br /> 4. Help prepare with the consultant's direction the Assessment (Market Analysis, <br /> Product Features and Benefits, Location Site Process), Market Strategy <br /> Development and Strategic Marketing Planning sections <br /> 5. Arrange for meetings, provide meeting space and take meeting notes <br /> 6. Provide working space for consultant and administrative support, if needed <br /> P <br /> 11 <br /> p <br /> • <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 1 <br />