Laserfiche WebLink
• • <br /> •• • <br /> • • <br /> Duckor&Associates ;3 ( <br /> • i <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and countryflow together <br /> November 8, 1999 <br /> o Deliverable <br /> Strategic Marketing and Sales Plan <br /> 1. Value Proposition—Sustainable Competitive Advantage <br /> 2. Three Year Objectives <br /> 3. Success Factor Measurements <br /> 4. Market Segmentation, Client Requirements and Drivers <br /> 5. City of Elk River's Product with Features & Benefits <br /> 6. Marketing Strategy, Objectives, Positioning and Tactics <br /> • <br /> 7. SalesLead Generation) Strategy and Tactics <br /> ( <br /> 8. Location Site Process Strategy and Tactics <br /> 9. Promotion& Advertising Strategy and Tactics <br /> 10.Challenges & Risks <br /> 11.Contingency Plan, if needed <br /> 12.Operating Budget <br /> • <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 8 <br />