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• • <br /> •• • <br /> • •! <br /> Duckor&Associates • <br /> • • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and country,flow together <br /> November 8, 1999 <br /> Market Strategy Development—Phase III <br /> Timeframe: TBD depending on Market Team's availability <br /> ■ Develop Marketing Strategy, Objectives, Positioning <br /> • Determine market positioning <br /> • Determine strategies, objectives, goals and tactics <br /> • Develop measurement metrics <br /> • Review pricing strategy (e.g. Incentive Package) <br /> ■ Develop Sales Strategy <br /> • Determine lead generation approach: Direct, Mass, Website, economic <br /> development allies, alliances or? <br /> • Develop client account planning process <br /> ■ Develop Promotion & Advertising Strategy to position and enhance the City's <br /> image <br /> • Medium Selection (e.g. direct mail, trade journals, business magazines, <br /> trade shows) <br /> • Message (e.g. Features and Benefits) <br /> • Schedule & Frequency <br /> • Conduct 1 (two-hour) meeting with Marketing Team to review the Market <br /> Strategy Development work. <br /> S <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 6 <br />