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• • <br /> •• • <br /> • <br /> Duckor&Associates <br /> • <br /> Economic Development Strategic Marketing&Sales Plan <br /> Proposal for City of Elk River <br /> Elk River...Where city and countryflow together <br /> November 8, 1999 <br /> Assessment—Phase II <br /> Timeframe: TBD depending on interview schedule and Marketing Team's availability <br /> ■ Conduct Market Analysis—Understand Markets and Clients <br /> • Determine client requirements e.g. what are the drivers behind clients' stated <br /> needs <br /> • Identify Targets & Clients <br /> • Who makes the location site decision? <br /> • Who influences the decision? <br /> • Conduct Competitive Analysis <br /> • Collect and organize information on key competitors <br /> • • Develop a Statement of Purpose <br /> 1111) • Develop a value proposition that articulates a sustainable strategic <br /> competitive advantage <br /> • Determine Success Measurements <br /> • Develop client performance and satisfaction metrics <br /> • Review City of Elk River (Product's) Features & Benefits and assess alignment <br /> with client requirements <br /> • Enhance Location Site Process <br /> • Identify and assess requirements: System support, information, client <br /> tracking and client profiles <br /> • Identify roles and responsibilities for staff <br /> • Identify client contact points and ensure"Moments of Truth" <br /> ■ Identify Challenges & Risks <br /> • Identify dependencies or limitations <br /> • Identify any Legal or Regulatory issues <br /> • Develop contingency plan addressing the risks <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow 4 <br />