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Why <br /> • Definition/focus <br /> • Metro versus St. Cloud <br /> • Don't have a current marketing strategy <br /> • Areas identified - focus <br /> • Area competition <br /> Consequences <br /> • No industrial base <br /> • Current allocation of dollars <br /> • Lack of focus <br /> Vision <br /> • Multi-faceted <br /> • Media options <br /> • Internet <br /> • Investor relationship <br /> • Broker relationship <br /> • Market definition <br /> • Product defined <br /> • Land <br /> • Financing <br /> • Community amenities <br /> Barriers <br /> • Measure difficulty <br /> • Limited resources, dollars and staff <br /> • Expertise <br /> • Appropriate focus <br /> • Industry resistance <br /> • Economic development marketing - educate and understand <br /> Strategies <br /> • Hire expertise <br /> • Ask the potential customer <br /> • Define product - focus <br /> • Business plan approach <br /> • Investor <br /> • Broker <br /> • Consumer <br /> • Use Strategic Plan - incorporate marketing strategy <br /> • Number of direct contacts <br /> • Measurable payback for resources used <br /> • <br />