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TFG Direct <br /> • Page 2 <br /> • <br /> MARKET(S): <br /> TFG Direct's target market is comprised of over 53,000 companies that employ <br /> the use of direct marketing in their sales and marketing strategy. The direct <br /> marketing industry as a whole generates over 1.4 trillion dollars in annual <br /> expenditures and is expected to increase by 50% over the next five years ' <br /> according to the Direct Marketing Association (DMA). <br /> TFG Direct focuses on companies that are considered non-traditional direct <br /> marketers. Companies that have traditionally sold through a sales force or <br /> distributors and now realize the value of directly communicating to their end <br /> customer to create sales. Additionally, TFG Direct recognizes an opportunity to <br /> grow their sales to non-profit organizations that use direct mail and telemarketing <br /> to raise funds. <br /> By providing telemarketing, direct mail, database management and fulfillment in <br /> an integrated manner, TFG Direct helps its customers maximize their sales and <br /> marketing dollars and ultimately their profits. <br /> The Company intends to utilize their own expertise in database marketing to <br /> identify potential new clients and generate sales. Through lead generation <br /> telemarketing and direct mail the Company can keep their sales staff in <br /> communication with their best prospects and focus on bringing in the most <br /> profitable business. <br /> MANAGEMENT: <br /> The principal managers for TFG are its founders, Pete Hainey and Darrel Damhof. <br /> Pete Hainey, co-founder, serves as the company's President and CEO and Darrel • <br /> Damhof, is the company's Chief Financial Officer and Chairman of the Board. <br /> • <br />