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Reel-A-Pail,Inc. <br /> • Page 2 <br /> MARKETING: <br /> A three phased sales and marketing plan has been designed by The S.M.A.RT.E. <br /> Group, Inc. with phase one launched in early 1999. Phase one includes the analysis of <br /> markets with the determination of five key local retail and specialty accounts for <br /> presentation, the development of sales tools for presentation, review of product pricing, <br /> recommendations for improvements in packaging, and account management tools. <br /> • Phase two includes the rollout of a sales effort to regional and national accounts such as <br /> the top ten home centers and warehouse clubs. Phase three builds on the success of <br /> phase two with the broadening of markets and push for market share dominance. Phase <br /> three also includes the active management of export sales and license agreements. <br /> MANAGEMENT: <br /> Its founder, Daniel Barberg, the current President and CEO, manages the company and <br /> Steven Carlson, Vice President, assists him The company has retained the services of <br /> Cascade Consulting(John Bel° and utilizes Bill Righeimer as a marketing specialist. <br /> The board of advisors consists of ten business professionals. <br /> .PROJECT DESCRIPTION <br /> Over the past several years Reel-A Pail has supported itself through generating an estimated <br /> $400,000 in sales. The product has developed from a crude prototype into a patented, <br /> trademarked, finished product. Additional debt and equity financing will be required to bring <br /> this product to a successful market commercialization. <br /> Reel-A-Pail is requesting equity/debt financing in the amount of$900,000. This financing <br /> will be used to for growth capital to expand Reel-A-Pail into additional markets, relocate the <br /> company and to automate the production process. <br /> o <br />