EDSR INFORMATION 07-12-1999 - Laserfiche WebLink

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• Waypoint Technologies, Inc. Page 2 fingertips while they are fishing. The first LakeMaster Maps released will cover the 1111 State of Minnesota. Future releases and upgrades will cover additional states and inland waterways. LakeMaster will have a statewide map database including 101 Premier LakeMaster lakes located throughout the state. Each LakeMaster Lake will display all necessary lake details including depth contours, islands, reefs, points, bays and public access points. In addition to the Premier lakes, each LakeMaster state database will show the name, coordinate location and shoreline (no depth contours) of all remaining lakes in the state that are approximately 100 acres or larger. The statewide map database will also include all standard geographic features such as roads, highways and cities for easy orientation when searching or driving to a specific lake. Additional lake databases can be purchased on an individual basis and added to - the original LakeMaster application as an upgrade. Individual lake database upgrades can be purchased and downloaded from the LakeMaster WEB site. Optional professional fishing locations "ProSpots" can also be purchased separately at any time as an upgrade. The ProSpots are a collection from participating professional fisherman whose experience and secret fishing locations can be enjoyed by every amateur fisherman. The potential customer for LakeMaster includes all inland water recreational fisherman in states where LakeMaster has created Lake Depth contour map databases. Since the LakeMaster product's initial release will be in the State of Minnesota the focus of this market analysis will primarily deal with target markets within the State of Minnesota. Additional market locations will be considered with future expansion or growth projections. Again this will be based on a State wide approach tied to the Premier LakeMaster Lake database for that state. However, it is assumed that the next state to be targeted with LakeMaster will be the State of Wisconsin followed by Michigan and the remaining Midwestern States and then expanding out into other states with a highly , visible sport fishing industry. The "second phase" of the business plan for LakeMaster would include the installation of our software and database technology in our own GPS/Sonar/PC unit for in boat use. This would enable WayPoint to offer a complete hardware/software package to the fisherman. Currently there are GPS/Sonar units available on the market, but they don't offer an inland water database. The only map databases available at this time are saltwater coastal maps with limited detail. • •