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ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY <br /> MEMORANDUM <br /> TO: Economic Development.Authority <br /> FROM: Paul T.Steinman, Director of Economic <br /> Development <br /> DATE: July 8, 1999 <br /> SUBJECT: Agenda Memo for July 12, 1999, EDA <br /> Meeting <br /> 5. Review/Discuss Advertising and Marketing Issues <br /> Issue <br /> Last year during budgeting discussions an EDA member suggested a <br /> more specific review of the EDA's advertising and marketing budget. <br /> The purpose of this agenda item is to allow the EDA to provide input <br /> • on this issue prior to considering the 2000 budget at the meeting on <br /> August 9, 1999. <br /> Background <br /> The EDA has budgeted and spent approximately$17,000 - $20,000 on <br /> print advertisingover the past several years. These print <br /> advertisements typically appeared in the following publications: <br /> • Minnesota Real Estate Journal <br /> • City Business <br /> • Midwest Industrial Properties Magazine <br /> • Corporate Report Ventures <br /> • Business and Industry Magazine <br /> Staff has generally referred to these dollars being spent on <br /> awareness advertising, that is keeping our city's name out in front of <br /> a variety of people who are hopefully making decisions on business <br /> expansion and relocation. Staff can recall only several instances when <br /> prospects called specifically due to having seen the city's <br /> advertisement in one of the publications. When asked however, a <br /> • majority of prospects have viewed one or more print ads that have <br /> appeared over the last several years. <br /> 13065 Orono Parkway • P. O. Box 490 • Elk River, MN 55330-1743• (612) 441.7420 • Fax (612) 441-7425 <br /> Equal Opportunity Housing and Equal Opportunity Employment <br />