7.2. EDSR 12-11-2000 - Laserfiche WebLink

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ELK RIVER ECONOMIC DEVELOPMENT AUTHORITY • Item 7.2. MEMORANDUM TO: Economic Development Authority FROM: Catherine Mehelich, Direct r Economic Development DATE: December 11, 2000 SUBJECT: Marketing Agreements/Key Accounts Update Staff has been working on the following projects outlined in the Strategic Industrial Marketing Plan: Marketing Agreements West Business Park Staff has been in contact with the primary owners of the Gagne property to discuss the possibility of entering into a marketing agreement for their parcel. A local developer has indicated interest in the property. Staff is working with the developer to develop a project that would provide land and/or buildings for smaller light industrial businesses. • Staff has also received notice from Stewart Wilson indicating that the Wilson family has elected to market the property through a major private real estate broker. Staff will be working closely with the broker to market the property when the listing agreement is completed. The broker has been identified as one of the Key Accounts within the Strategic Industrial Marketing Plan. Key Accounts One of the strategies within the Strategic Industrial Marketing Plan includes establishing a relationship with attached list of key accounts._The Key Account strategy has been identified as a priority for lead generation,moreover than the advertising strategy. The purpose for the relationship is to inform the key decision-makers that the City of Elk River is "Open for Business" and to enhance the city's credibility as a player in the economic development field. The outreach strategy for building the relationships is regular contact with the identified top 10 key accounts. Staff has met most recently with United Properties and Kraus-Anderson,who have both indicated interest in finding industrial property in Elk River. Staff provided a tour of the East and West Business Parks along with redevelopment site opportunities. Key accounts such as these will be contacted by the assigned staff on a monthly basis for updates on development activity and opportunities in Elk River. Staff is formatting a"Development Activity Update" flyer that will be sent out quarterly to the key accounts to let them know the most current development activities and opportunities in Elk River. Attachment: Key Account List from Strategic Industrial Marketing Plan 13065 Orono Parkway • P. O. Box 490 • Elk River, MN 55330-1743 • (612) 441-7420• Fax (612) 441-7425 Equal Opportunity Housing and Equal Opportunity Employment