Laserfiche WebLink
Item # 7.: <br /> • MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Marc Nevinski, Assistant Director of <br /> Economic Development <br /> DATE: November 13, 2000 <br /> SUBJECT: Marketing Plan Update <br /> Staff has been working on the following components of the Strategic Industrial <br /> Marketing Plan. <br /> 2001 Ad Campaign <br /> An ad campaign has been developed for 2001 and will utilize two distinct types of <br /> ads. The first will feature testimonials from area business executives and will <br /> highlight various aspects of the community. (See Attachment) Examples include <br /> workforce development, recreation, services, and access to venture capital. The <br /> intent is to go beyond promoting real estate and promote Elk River's character and <br /> resources to corporate decision makers. Currently, staff is working with Greta <br /> ilk Wedell to further develop the above topics into ads, which will run in Twin Cities <br /> Business Monthly and Job Shop Technology. <br /> In addition to the testimonials, real estate oriented ads will appear in the Minnesota <br /> Real Estate Journal and its quarterly Leasing Guide. These ads will be targeted to <br /> brokers and may include a broker-oriented testimonial. <br /> Web Page <br /> Staff has again started working on the economic development web site. However, <br /> because the City is redesigning its logo, establishing new guidelines for its use, and <br /> possibly choosing new colors, staff will compile all the necessary content and then <br /> complete the layout once the logo has been redesigned. <br /> Fact Sheets <br /> Fact sheets have been developed for both the East and West Business Parks and list <br /> the zoning, acreage, land price, location, utilities, and contact information for each <br /> area. Maps of the parks will be included on sheet. Staff will develop a final layout <br /> once the new logo and color scheme is established. <br /> Attachment <br /> • . Conceptual Testimonial Ad <br />