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Business Plan <br /> • for Track of the Wolf, Inc. <br /> We are engaged in mail-order marketing and distribution of specialty sporting goods, <br /> specifically exact replica early American tents, camp cookware, cutlery, mnz7le loading <br /> guns, kits, spare parts, craft projects, and publications on period topics. <br /> In business for more than 28 years, Track of the Wolf, Inc. is owned and operated by <br /> David S. Ripplinger and Carole A. Ripplinger, serving more than 100,000 customers. <br /> Our most successful marketing techniques include our 432 page technical catalog, direct <br /> mail, display advertising in trade journals, and personalized attention to regular customers. <br /> We create entirely original art for our catalog, direct mail, and advertising, in house. Our <br /> product line exceeds 12,000 items. Sales during 2000 will approach 2,000,000.00 dollars. <br /> Recent growth rates have been 18% and 20% per year, prior to our internet web site use. <br /> We opened a web site in February, 1999, which displays less than 1% of our product line, <br /> but accounts for 20% of current sales volume. Most surprising, the vast majority of <br /> internet sales are to new customers, and many are foreign orders, for export. <br /> • Our customersraise the recent expansion of our technical sales staff. Telephone orders <br /> P <br /> are taken by skilled technical experts, unique in our industry, who offer advice. <br /> Future plans include conservative expansion of our catalog, advertising, and direct mail <br /> programs. We plan immediate expansion of our web site, more narrowly focused target <br /> marketing, increased publishing, and light manufacturing of proprietary products. <br /> We seek to hire a Unix System administrator, a C or Perl programmer, a Web Page devel- <br /> oper, two additional technical sales experts, and four additional parcel shipping clerks. <br /> We expect to continue our 18 to 20% annual growth rate, using conservative management. <br /> Sub 'tted forur co i srati6n, <br /> ///://4/' 5217 <br /> . .vid S. .ppl' ger ;> <br /> President <br /> • Track of the Wolf, Inc. Post Office Box 6 Osseo, MN 55369 <br /> Tel: 763-424-2500 Fax: 763-424-9859 <br />