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• <br /> MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Pat Klaers, City Administrator <br /> DATE: July 10, 2000 <br /> SUBJECT: Industrial Marketing Plan <br /> In addition to all of the day-to-day administrative work within the economic <br /> development department, the department's work plan is established within <br /> the general guidelines of its Strategic Plan. This plan has four major <br /> components and is a long-range plan with action steps to be accomplished <br /> within a three-year timeframe. One of the four major components of the <br /> Strategic Plan is the Industrial Marketing Plan. <br /> Work on developing the Industrial Marketing Plan began in January 2000. <br /> • This Plan was accepted by the EDA at its June 12, 2000, meeting. Anita <br /> Duckor was the consultant on this project and she worked with staff and a <br /> specially appointed committee of business leaders on the Plan. <br /> Within the Industrial Marketing Plan there is a section called "Product <br /> Delivery Process and Client Service Strategy." This is one of the seven parts <br /> of the Marketing Plan. A number of members of the Industrial Marketing <br /> Committee have said that the product delivery process and client services <br /> strategy is the most important part of the Industrial Marketing Plan and <br /> that if this work is not done correctly, then the entire Marketing Plan will not <br /> be successful. Furthermore, it could be stated that the success of the entire <br /> ED Strategic Plan is dependent on this process and strategy. This part of the <br /> department workplan outline looks something like the following: <br /> I. Economic Development Strategic Plan (four parts) <br /> A. Industrial Marketing Plan (One of the four parts of the <br /> ED Strategic Plan) <br /> i. Product Delivery Process and Client Services <br /> Strategy (One of the seven parts of the Industrial <br /> • Marketing Plan) <br />