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•• Vision <br /> To be the light industrial hub for small to medium-size firms in the northwest metro <br /> region. <br /> Statement of Purpose <br /> The purpose of the Strategic Industrial Marketing Plan is to establish a process that <br /> (1) Attracts growth-oriented, light industrial businesses which increases and diversifies <br /> the tax base, <br /> (2) Complements the existing industrial base, and <br /> (3) Guides prospective clients through the entire site selection and development process, <br /> which builds long-term relationships. <br /> Value Proposition <br /> For small to medium-sized light industrial clients <br /> Who want to locate or expand their firms in a business-friendly community <br /> Our City (the Product) which is strategically located between the Metro area and St. <br /> Cloud offers the resources, tools and business incentives <br /> That meets the client's need to grow <br /> Unlike any other community in the northwest metro area <br /> Our Product (the city)builds long-term relationships to retain, expand and recruit <br /> businesses with professional and responsive City staff. <br /> 2 <br />