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• Competitive Assessment <br /> After collecting and reviewing information on the competition, six current key <br /> competitors were identified, Anoka-Ramsey, Rogers-Hassen Township, Big Lake, <br /> Becker, Monticello and Albertville. Andover,Dayton and Otsego were identified as <br /> potential competitors in the future. <br /> Please note Appendix B for the Competitive Assessment and Appendix C for the revised <br /> and updated SWOT Analysis. <br /> Key Account Relationship and Lead Generation Strategy <br /> To establish the City of Elk River as the place to site a light-manufacturing firm with <br /> economic development key influencers, leaders and providers. <br /> Action <br /> • Establish and implement an outreach strategy to position the City of Elk River as <br /> the light-manufacturing hub for the northwest metro region. (2001) <br /> • Identify top 10 key accounts <br /> • Assign top 10 key accounts to city staff <br /> • Identify purpose and goals for key accounts <br /> • • Meet with key accounts quarterly and have monthly contacts by telephone, <br /> e-mail or written communication <br /> • Keep track of account interactions by project management software <br /> • Meet monthly with City Administrator to discuss key accounts <br /> • Add new key accounts annually <br /> • Establish and maintain key account relationships to help: <br /> • Inform the key influencers that the City is "Open For Business" <br /> • Promote the benefits of siting a business in Elk River, and <br /> • Enhance the city's credibility that it is a player in the economic <br /> development field. <br /> • <br /> 13 <br />