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City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> • <br /> Table of Contents <br /> Vision, Statement of Purpose, Value Proposition <br /> Product Offering <br /> Product Delivery Process Strategy <br /> Market Strategy, Objectives &Positioning <br /> Clients' Needs and Wants <br /> Competitive Assessment <br /> Selling Strategy <br /> Client Support and Service Strategy <br /> Pricing Positioning <br /> Communication Strategy <br /> Promotion &Advertising Strategy <br /> Public Relations Strategy <br /> Key Account Relationship Strategy <br /> Strategic Partnership Strategy <br /> Challenges and Risks <br /> Success Measurements <br /> Budget <br /> • <br /> Appendix <br /> Location Site Process A <br /> Competitive Assessment B <br /> Revised SWOT Analysis C <br /> Potential Promotion &Advertising Partners List D <br /> Key Account List E <br /> • <br /> Duckor&Associates, Inc. 1 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow April 24, 2000 <br />