Laserfiche WebLink
• <br /> City of Elk River <br /> Strategic Industrial Marketing Plan <br /> Elk River...Where city and country flow together <br /> 411 <br /> Market Strategy, Objectives, & Positioning <br /> ❑ To establish City of Elk River has the hub for light-manufacturing firms in the <br /> northwest metro region of the Twin Cities by year 2003. <br /> ❑ To build-out East and West Business Parks with a range of building sizes that meets <br /> the City of Elk River's design standards by year 2010. <br /> Clients' Needs and Wants <br /> The client requirements that drive the site selection are real estate, financial incentives, <br /> city services and costs, geographic attributes, labor, housing, education and business <br /> network support. <br /> Below are the critical client needs that have been identified and confirmed by interviews, <br /> field experience and by reviewing the competitors' product offerings. <br /> Client Requirements <br /> Client Requirements Client Drivers Client Value(Benefits) • <br /> Site Needs Need to locate/relocate immediately Ability to locate now <br /> • Space Availability <br /> • Lease Need to reduce business costs <br /> • Build/Own Reduce capital requirements <br /> • Purchase Existing Desire to build own building <br /> Offers flexibility and ability to customize <br /> Facility Needs building <br /> • Bulk storage <br /> • Warehouse <br /> • Light manufacturing with office <br /> space <br /> Expansion Options Need to expand with business growth Expand at same site without a costly move <br /> • Availability <br /> • Cost of Suitable Sites <br /> Site Needs: <br /> • Size of parcel Meet current&future building demands Operate efficiently&cost effectively <br /> • Configuration of land cost effectively and predictability. <br /> • Type of facility <br /> • Environmental factors <br /> • Price <br /> • Rail spur access <br /> Price Need additional$$to reduce upfront Use$$for business results <br /> • Free Land investment <br /> • Market rate <br /> Duckor &Associates, Inc. 7 <br /> A BluePrint For Your Success <br /> ...Today and Tomorrow April 24, 2000 <br />