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City of <br /> Elk <br /> River <br /> CITY OF ELK RIVER <br /> STRATEGIC INDUSTRIAL MARKETING PLAN <br /> YEAR 2002 ACTION STEPS <br /> ❑ Conduct annual Business Retention &Expansion visits & survey <br /> ❑ Hire Public Relations writer <br /> • Develop 3-different theme positions <br /> • Place articles in select newspapers and trade journals <br /> • Place articles for groundbreaking&grand opening for new business & <br /> expansions <br /> ❑ Update Strategic Industrial Marketing Plan for implementation years 2003-2005 <br /> ❑ Develop attractive signage for East&West Business Parks <br /> ❑ Establish joint development agreement with Gagne &Wilson <br /> • YEAR 2001 ACTION STEPS <br /> O Complete Econ Development Web Site <br /> ONGOING Utilize GIS to manage inventory <br /> ONGOING Use City of Elk River brochure and fact sheets <br /> ONGOING Research and gain knowledge of Industrial Machinery, Metal Fabrication & <br /> Electronics sectors <br /> ONGOING Acquire knowledge for state, regional,local ED programs,products, services <br /> ONGOING Meet with Key Accounts quarterly <br /> ONGOING Advertise in trade journals <br /> YEAR 2000 ACTION STEPS <br /> ❑ Update Land and Property Inventory <br /> ❑ Develop Siting/Expansion Process &Plan <br /> • Develop "How to Site Your Business in the City of Elk River"Brochure <br /> • Develop Prototype Proposal Format <br /> O Develop Ad Campaign for 2001-2002 <br /> • Meet/Discuss with possible candidates for"testimonials" <br /> • Meet with Potential Co-Sponsors to discuss funding for each Ad <br /> ❑ ID Top 10 Key Accounts, ID Goals and Purposes for each Account <br /> ❑ Revise Policy&Applications for TIF, MicroLoan&Tax Rebate Financing <br /> ❑ Develop Communication,Promotion &Advertising strategy <br /> • Revise City Logo <br /> • Develop fact sheets for East and West Business Parks <br /> ONGOING Conduct groundbreaking&grand opening for new business <br /> ONGOING Participate in DTED Manufacturers Week to showcase local firms <br />