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5.0. EDSR 07-09-2001
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5.0. EDSR 07-09-2001
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City Government
type
EDSR
date
7/9/2001
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• • <br /> Duckor&Associates,Inc. • • <br /> 3141 Dean Court Phone 612.285-1033 Duckor&Associates •! <br /> Suite 804 Fax 612. 285-1044 • <br /> Minneapolis,MN 55416 E mail DuckAGSD•aol.comtolibw <br /> City of Elk River <br /> Communication Strategy and Brand Plan <br /> May 2001 <br /> 3. Designed a Stationary System <br /> • Letterhead <br /> • Business Card <br /> • Envelope <br /> 4. Designed a Collateral System <br /> • Newsletter <br /> • Fax <br /> • Mailing Labels,Notecards,Information Requested <br /> 5. Designed Advertising Layout &Templates <br /> • Economic Development <br /> • Northbound Liquors <br /> 6. Designed an Applications System <br /> • Clothing <br /> • • Advertising Specialties <br /> 7. Designed Economic Development Collateral System <br /> • Proposal Format <br /> • Folder <br /> • Inserts <br /> • Community Profile Redesign <br /> • Customer Requirements Form <br /> • "How to do business with the City of Elk River" brochure <br /> 8. Developed Identity Guideline Books. <br /> Benefits <br /> • Maximizes return on marketing, customer service and public relations investments <br /> • Aligned brand strategy with Elk River Municipal Utilities <br /> The Communication Strategy and Brand Plan is the result of the collective and cooperative <br /> efforts of the following Communication Team members: Pat Klaers, Sandra Piene, <br /> Catherine Mehelich,Michele McPherson,Bruce West,Tom Zerwas,Brad Rolfe and Bryan <br /> Adams. <br /> Consultants: Anita S. Duckor, President,Duckor&Associates, Inc. <br /> • &Tammy Weidenbach,Principal,Tammy Miller Design <br /> Duckor&Associates,Inc. 2 <br /> A BluePrint for Your Success . ..Today and Tomorrow <br />
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