EDSR MEMORANDUM 04-09-2001 - Laserfiche WebLink

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EPI1RTMENT GOLS FOR 2001 The City of Elk River Strategic Industrial Marketing Plan that was adopted in June 2000 outlines the following major goals and activities for 2001: Product Offering • Develop attractive signage for East/West Business Parks • Develop East/West Business Park Fact Sheets • Establish joint development agreement with Gagne and Wilson • Utili7e GIS (Geographic Information System) to manage commercial/industrial land and building inventory • Utili7e City of Elk River's brochure and fact sheet • Develop strategy for marketing/development of EDA (Brown) property II. Product Delivery Process & Client Service Strategy • Complete and implement Customer Service and Siting/Expansion Process Plan • Develop roles &responsibilities of process participants • Design and develop proposal prototype • Select and install a software account management system • Develop a "How to do business with the City of Elk River"guide • • Conduct project update meetings as needed III. Marketing Strategy • Research and gain working knowledge for Industrial Machinery, Fabricated Metal and Electronic sectors. • Acquire working knowledge for all state,regional and local economic development programs,products and services IV. Key Account&Lead Generation Strategy • Meet with identified key accounts on a regular basis V. Pricing Strategy • Revise funding policy and application forms to beconsistentwith new communication design and format VI. Communication,Promotion, and Advertising Strategy • Revise and update Web site to be consistent with new communication design and format - • Complete and implement Communication Strategy and Branding Plan • Place advertisements in trade journals • Conduct groundbreakings and grand openings for businesses • Participate at D lED's Manufacturer's Week to showcase local firms •