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MARKETING ACTIVITIES • <br /> Strategic Industrial Marketing Plan <br /> In the Spring 2000 the EDA hired Duckor&Associates, Inc. and appointed a seven-member <br /> taskforce to complete a Strategic Industrial Marketing Plan,which was adopted in June. The <br /> three-year plan outlines activities necessary to attract and grow light industrial businesses. <br /> Staff began implementing activities within the Plan including identifying key accounts and <br /> compiling a site inventory. <br /> Customer Service &Siting/Expansion Process Plan <br /> Providing exceptional location site services is key to expanding Elk River's industrial base. <br /> Duckor&Associates, Inc. began facilitation of a Customer Service and Siting/Expansion <br /> Process Plan with key staff persons who are involved in industrial development projects. <br /> Completion of the Siting/Expansion process is anticipated for Spring 2001. <br /> Communication Strategy &Brand Plan <br /> Duckor&Associates, Inc. began facilitation of a Communication Strategy and Brand Plan <br /> with a staff taskforce in Fall 2000. The tagline "Light Industrial Hub of the Northwest <br /> Metro"was selected to position Elk River within the industrial business and real estate <br /> development community. The Communication Plan is anticipated for completion in 2001 and <br /> will result in the creation of coordinated and professional promotional materials and messages. <br /> In October, the City of Elk River participated with the MN Department of Trade and <br /> Economic Development in the recognition of MN Manufacturers Week. A tour of Aggregate <br /> Industries, Elk River block plant was sponsored by the EDA. • <br /> Holt&Jackson Development <br /> The City approved a proposal from H J. Development, L.L.P. in October to purchase the city- <br /> owned Holt&Jackson site for$350,000. H.J. Development submitted development plans to <br /> construct a 14,000-square foot multi-tenant retail facility on the site. The tenants of the facility <br /> will include a day spa, upscale meat retailer, and coffee shop. Closing of the land sale and <br /> construction of the project is anticipated to occur Spring 2001. <br /> CENTRAL BUSINESS DISTRICT ACTIVITIES <br /> King&Main Development <br /> The Housing&Redevelopment Authority considered four proposals for the development of <br /> the TIF No. 16 King and Main redevelopment site. The HRA selected the proposal by First <br /> National Bank of Elk River,N.A.,who offered $175,000 for the site. Construction of a <br /> 25,000-square foot office building began in November and completion is anticipated for June <br /> 2001. The sale proceeds and tax increment generated by the new construction will reimburse <br /> the HRA for the initial acquisition, demolition and cleanup of the redevelopment site,which <br /> occurred in 1996. <br /> Downtown Redevelopment Plan Authorized <br /> In October the HRA and City Council held a worksession to discuss future central business <br /> district redevelopment activities. Design for the replacement of the "red" sidewalks was <br /> discussed for construction in 2001 in conjunction with Municipal Utilities electric line <br /> relocation project. The HRA authorized staff to complete a downtown redevelopment plan • <br /> to provide direction for future redevelopment activity in the CBD. The Redevelopment Plan <br />