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Strategic Industrial Marketing Activities Update <br /> December 9,2002 <br /> Page 2 of 2 <br /> • IV. Promotions & Advertising Strategy <br /> Inquiries <br /> Staff will provide a summary of 2002 prospects/inquiries at the January meeting. <br /> Staff participated in a training on ACT contact management software that will be utilized to <br /> better track inquiries and key accounts. <br /> Economic Development Web Page <br /> Staff has continued to develop the Economic Development web page,which is located <br /> within the City's web site at www.ci.elk-river.mn.us. Site details such as water/sewer <br /> capacity, electrical capacity, and copper cable/fiber optic availability (specific to each <br /> available site) has been added to the web page. Recently, staff received valuable input from <br /> the Siting Team regarding the Site Location Assistance portion of the web page. <br /> 2003 Ad Campaign <br /> Staff met with Tammy Miller Design to continue preparation for next year's Strategic <br /> Industrial Advertising Campaign. <br /> MN Real Estate Journal North-by-Northwest Market Update Conference <br /> Staff attended this conference,which was held on November 22nd. The event featured <br /> development opportunities in Wright,Anoka, and Sherburne Counties. About 100 people <br /> attended the event,including developers,professional site selectors and brokers. <br /> 411 Sherburne County co-sponsored the event and displayed a booth featuring Becker,Big <br /> Lake, and Elk River. Each of the three cities was able to place an ad and article in a special <br /> insert of the MN Real Estate Journal (see attachment). <br /> V. Public Relations Strategy <br /> Energy City <br /> The redesign of the Energy City web site and the Energy City brochure is underway. The <br /> nine displays (featuring Energy City partners) that hang in the Environmental Learning <br /> Center at the Landfill Gas-to-Electric facility will be displayed on the web site. <br /> Public Relations Article <br /> Staff worked with MCPorter Marketing Communications to finalize an article that was <br /> featured in the November MN Real Estate Journal North-by-Northwest Insert. <br /> A newsletter is also being developed,which will be sent to manufacturing companies in the <br /> NW Metro,prospects/inquiries, and Elk River manufacturers. Staff anticipates mailing the <br /> newsletter in January. <br /> VI. Strategic Partnership Strategy <br /> Downtown Revitalization Project <br /> Staff is working with MetroPlains to plan for an open house,hosted by the developer, to <br /> gather public input on preliminary concepts for the downtown revitalization area. The open <br /> house will be held in mid-February. <br />