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9.1. EDSR 11-12-2002
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9.1. EDSR 11-12-2002
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11/12/2002
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• Competitive Strategy <br /> Analysis <br /> The current key competitors in priority order include Anoka, Ramsey, Big Lake, Osseo, <br /> Rogers/Hassen Township and Monticello. Other communities to monitor are Maple <br /> Grove, Otsego,Andover,and Dayton. Please note Appendix B for updated Competitive <br /> Matrix. <br /> Other than Big Lake,the other competitors identified in the Strategic Industrial Marketing <br /> Plan dropped off including Becker and Albertville. None of these communities were on the <br /> list of clients siting these past two years.It appears the City of Elk River primarily goes head- <br /> to-head with Anoka, Ramsey, and Big Lake. <br /> Action <br /> Competition Tracking <br /> ❑ Collect and maintain current information on key competitive communities including <br /> land price, available land with utilities, local incentives, marketing and tag lines. <br /> (December 2002, annually) <br /> ❑ Add new communities to Competitors List when a current client or <br /> broker/developer identify them. (On-going) <br /> i <br /> Duckor 8&Associates, Inc. 6 <br /> A BluePrint for Your Success . . . Today and Tomorrow <br />
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