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3.0. EDSR 08-19-2002
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3.0. EDSR 08-19-2002
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City Government
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EDSR
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8/19/2002
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• Key Account Results <br /> The Economic Development staff launched a formal key account program in late 2000 <br /> focusing on the following organizations: Colliers-Towle, CRESA Partners, Cushman & <br /> Wakefield, Duke-Weeks Realty, Kraus-Anderson, Northco, Opus Northwest, Ryan <br /> Companies, United Properties and Welsh Companies. <br /> After sending the mailings,the Economic Development staff followed up with telephone <br /> calls to ensure the key accounts received the materials and to answer any questions. No <br /> direct one-on-one key account meetings were held. <br /> The staff distributed five complimentary guest passes for the MREJ conference in 2001 to <br /> five of the key accounts--Colliers-Towles,CRESA Partners,Cushman&Wakefield,Opus, <br /> and Welsh Companies. <br /> Chart 9 <br /> Direct Marketing Activities <br /> Date Direct Mail Customer Segment/#'s <br /> December 2000 - Holiday Greeting 10 key accounts <br /> January 2001 - Introduction letter with 10 key accounts <br /> Business Park maps including <br /> "Business&Industry"article <br /> June 2001 - Economic Development 10 key accounts <br /> communication materials <br /> December 2001 - Holiday Greeting 10 key accounts <br /> - Economic Development <br /> communication materials <br /> January 2002 - No activity to date <br /> • <br /> Duckor&Associates,Inc. 18 <br /> A BluePrint for Your Success . . .Today and Tomorrow <br />
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