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Table of Contents <br /> . Vision 1 <br /> Statement of Purpose 2 <br /> Value Proposition 2 <br /> Product Offering 3 <br /> Market Strategy, Objectives, &Positioning 7 <br /> Marketing Positioning 7 <br /> Marketing Strategy 7 <br /> Product Delivery Process Strategy 8 <br /> Client Support and Service Strategy 9 <br /> Clients'Needs and Wants 9 <br /> Competitive Assessment 13 <br /> Key Account Relationship and Lead Generation Strategy 13 <br /> Pricing Positioning 15 <br /> Communication Strategy 15 <br /> Promotion &Advertising Strategy 16 <br /> • Public Relations Strategy 18 <br /> Strategic Partnership Strategy 18 <br /> Challenges and Risks 19 <br /> Success Measurements 20 <br /> Budget 20 <br /> Charts and Appendices <br /> Chart 1 : Employment by Industry 3 <br /> Chart 2 : Industrial Composition 3 <br /> Chart 3 : Tax Base Composition 4 <br /> Chart 4 : State and Regional Services and Programs 6 <br /> Chart 5 : Client Requirements 9 <br /> Chart 6 : Alignment Analysis 11 <br /> Chart 7 : Key Account List 14 <br /> Chart 8 : Promotional and Advertising Partnership List 16 <br /> Chart 9 : Advertising and Placement Schedule 16 <br /> Chart 10 : Strategic Partnerships 17 <br /> Location Site Process A <br /> Competitive Assessment B <br /> Revised SWOT Analysis C <br /> Strategic Industrial Marketing Plan Schedule D <br /> Budget E <br />