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• <br /> For Immediate Release: Tuesday, July 2, 2002 <br /> Contact: Arnold Angeloni, Chairman of the Board <br /> Vertical Publishing, Inc. <br /> VERTICAL PUBLISHING, INC. ANNOUNCES NEW CHIEF EXECUTIVE OFFICER <br /> Elk River, Minnesota—Vertical Publishing, Inc., a Elk River based online content service <br /> provider for publishers, today announced the appointment of Benjamin Moyer as <br /> President and Chief Executive Officer. <br /> Mr. Moyer joins Vertical Publishing after more than 10 years providing software and <br /> technology solutions for a number of Minnesota based companies. His most recent <br /> position was co-founder and chief operating officer for Synergy Services, Inc., a local <br /> help-desk service provider. <br /> "I am very pleased to have Ben join Vertical Publishing. His years of technology and <br /> operations experience will bring additional strength to Vertical Publishing's management <br /> team,"commented Arnold Angeloni, Vertical Publishing's Chairman of the Board. <br /> Vertical Publishing, Inc. is a provider of Web based content management services for <br /> publishers. Vertical Publishing is one of the first companies in the U.S. to provide a <br /> service that allows publishers to outsource their Internet content management activity <br /> instead of creating an internal capability thereby eliminating the need to purchase costly <br /> software and to add IT people to their staff Vertical Publishing is currently serving <br /> customers in Minnesota and California, and is beginning a national rollout of their new <br /> service. <br /> • <br />