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• „ <br /> • <br /> Duckor&Associates • <br /> le• • <br /> O <br /> City of Elk River Economic Development <br /> Strategic Marketing and Sales Proposal <br /> The Light Industrial Hub of the Northwest Metro <br /> May 3, 2002 <br /> 9 Market Assessment — Phase II <br /> Timeframe: 'IBD depending on Economic Development Staffs availability <br /> S <br /> ❑ Revalidate customer requirements and drivers and explore potential product <br /> r features by interviewing select pending clients <br /> S <br /> ❑ Design interview questionnaire format(s) <br /> o Conduct 12 interviews (five pending clients, three <br /> potential clients whom <br /> selected another location, two community leaders, and two strategic <br /> partners) <br /> I . ❑ Analyze client information and validate or refine Customer Requirements <br /> and Drivers q <br /> ❑ Refine Market Analysis e.g. understand markets <br /> • Refine targets <br /> ' • Identify who makes the decision <br /> • Identify who influences the decision <br /> a Assess Product Features and Pricing Strategy <br /> ❑ Assess Competitive Landscape in relationship to Customer Requirements <br /> a Assess Promotion, Advertising and Public Relations efforts and proposals <br /> to date <br /> ❑ Assess Key Account Relationship, Lead <br /> Generation Strategy and Strategic 1 <br /> Partnership Strategies <br /> ❑ Assess Success Measurements <br /> Duckor&Associates,Inc. <br /> A BluePrint for Your Success. . .Today and Tomorrow <br />