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Market Strategy, Objectives & Positioning <br /> D To establish City of Elk River as the hub for light manufacturing firms in the <br /> northwest metro region of the Twin Cities by 2005. <br /> ❑ To build out East and West Business Parks with a range of building sizes that meets <br /> the City of Elk River's design standards by 2010. <br /> ❑ To target the following Standard Industrial Classification sectors: Industrial <br /> Machinery, Fabricated Metal and Electronic Equipment. <br /> City of Elk River's Product Offering <br /> o Confidential Location Site Services <br /> o Information and knowledge of state, regional and local products and services that <br /> help an industrial client locate, grow and prosper. <br /> o Available Industrial Land <br /> o Land Acquisition Incentives <br /> o Tax Increment Financing <br /> o Tax Rebate Financing <br /> o Micro Loan Fund <br /> Analysis <br /> There appears to be confusion in the marketplace if the City truly desires industrial <br /> development. The current design standards are not written specifically for industrial <br /> development including design standards that small industrial companies can build to or <br /> willing to invest at. Also,calling the two parks East Business Park and West Business Park <br /> does not directly say to the target market,they are welcomed or if industrial firms will be <br /> compatible. <br /> For example, a small industrial client typically needs no more than 1.5 to 3 acres and a <br /> broader range of more economical building materials. There typically is not a standard <br /> industrial building style because it depends on the operating functions that are required <br /> within the building. However, small to medium-size industrial companies typically need <br /> heavy power and reliability,water capacity,heavy floor loads,no height restrictions,storage <br /> of flammable or hazardous materials and no restrictions on hours of operations. They may • <br /> need to operate three shifts. <br /> • <br /> Duckor&Associates,Inc. 3 <br /> A BIuePrint for Your Success . ..Today and Tomorrow <br />