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Item # 8 <br /> • <br /> City of <br /> Elk <br /> River <br /> MEMORANDUM <br /> TO: Economic Development Authority <br /> FROM: Heidi Hall, Economic Development Assistant H1 <br /> DATE: January 13, 2003 <br /> SUBJECT: Strategic Industrial Marketing Activities Update <br /> Attachments <br /> • 2003 Ad Schedule & Cost Proposals <br /> • City of Elk River Economic Development Newsletter, Progress Partner Dispatch, <br /> January 2003 <br /> • • Downtown Revitalization Update, City of Elk River Web Site, December 13, 2002 <br /> I. Product Offering Strategy <br /> Staff is working with Ehlers &Associates to complete a financial and market analysis on the <br /> option for a city-owned industrial park. In addition, staff is exploring alternative options for <br /> working with private landowners. This information will be presented at a future meeting. <br /> I I. Competitive Strategy <br /> No new information was gathered in December. <br /> I I I. Key Account/Lead Generation Strategy <br /> Meetings with key accounts were delayed in December due to the holidays. Meetings are <br /> being scheduled for January and February with Wells Fargo Bank,The Bank of Elk River, <br /> Ryan Companies, and Opus Northwest. <br /> V. Promotions & Advertising Strategy <br /> Inquiries <br /> ACT contact management software has been purchased and will be installed to better track <br /> inquiries and key accounts. <br /> Economic Development Web Page <br /> Staff has continued to develop the Economic Development web page,which is located <br /> within the City's web site at www.ci.elk-river.mn.us. Staff will incorporate the input received <br /> • from the staff Siting Team regarding the Site Location Assistance portion of the web page. <br />