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Page 1 of 2 <br /> 0Hall__ <br /> , Heidi <br /> From:� Benjamin Moyer[bmo er vertical ub � �� � � ������� �� �� �������� ����� ��� <br /> y @ p lishing.com] <br /> Sent: Friday, December 27, 2002 1:30 PM <br /> To: Jeff Gongoll; TedGenesis@aol.com; dheld@hotmail.com; aaangeloni@prodigy.net; Hall, Heidi; <br /> Roger Jensen; mkanter@sdkcpa.com <br /> Subject: VP Update <br /> Greetings, <br /> I hope everyone had a Merry Christmas. I wanted to email this note to update everyone on Vertical Publishing's <br /> progress. <br /> This has been a very challenging year for my wife and I, especially since I had not been receiving a salary until <br /> this month. We had some very difficult decisions to make regarding whether or not to keep Vertical Publishing <br /> going into next year. After much though,we have decided that there have been too many positive things <br /> happening in VP's growth to let it go, so we are moving forward! <br /> However...There will be a few changes. One is a temporary move to Saint Paul. We have been offered very <br /> inexpensive office space with all of the technology that VP requires for today and for near future growth. This <br /> includes telephony, servers, internet connectivity, and other office equipment. This will allow for an immediate <br /> monthly cost savings as well as the ability to grow with out any additional cost. This will also allow me to interact <br /> more easily with our new customers in the Saint Paul/Minneapolis area. It is my full intention to return to the City <br /> of Elk River in the near future to continue the growth of Vertical Publishing. Elk River has been very hospitable in <br /> my very short months here. The incubator space has provided me much contact with people and companies that <br /> I would not have otherwise met one my own. I hope that Vertical Publishing's success is soon that I may be able <br /> • to return quickly. The end of this email will contain the new contact numbers and address. <br /> Harlan introduced me to Internet Everything, a Swedish technology company that purchases software to resell to <br /> the communities in Sweden. After looking at a few software packages in the US and attending a Content <br /> Management Systems conference in England, they decided that Vertical Publishing's e-zNow! package was <br /> potentially the best fit for them and their audience. We are working on the terms of the contact now, so I will <br /> update you when the deal is done. It is a small contract, but proves the need for the software, and is being resold <br /> in a market that is not competitive to us. I think this a perfect example of what the incubator space can do for a <br /> startup company. <br /> The magazine market is moving very slow, but have been able to pick up one more magazine company. <br /> Minnesota Monthly has agreed to try our services for one of their new magazines. Although this is not a very big <br /> account for us, we are very hopeful that it will open the door for their other magazines. Minnesota Business is <br /> looking good. We had some bumps along the way, but we have improved their site significantly, and added some <br /> tracking software for them to use as a sales tool. This will be helpful as a sales tool for us as well. CSC <br /> Publishing is very happy with the installation of its last magazine which will go live Jan 6th. We have dramatically <br /> improved their site and successfully archived all 15 years of their publication to their website with a complete <br /> redesign in less than 3 months! <br /> That's all for now. I want to wish everyone a Happy New Year. <br /> Best Regards, <br /> Benjamin Moyer <br /> 0 <br /> • <br /> 1/2/2003 <br />