Laserfiche WebLink
TechTrends e-Newsletter I October 2003 Page 4 of 4 <br /> however, is "used correctly." Many companies still fail to capitalize on the Internet's <br /> full capabilities. <br /> IIII 1 <br /> According to Craig Berdie, an MTI e-business specialist, Web-marketing related <br /> mistakes often take similar forms. "There are a lot of sites out there that are <br /> essentially poorly done brochures-they look like they were designed by the boss's <br /> nephew and haven't been touched for several years," he says. "At the same time, <br /> we also see sites that look good, but which don't take advantage of the Web as a <br /> marketing tool. They haven't been optimized to allow search engines to find them, <br /> for example. Or else they feature a lot of information on a company's history, but <br /> relatively little about their products and services (which is, after all, why customers <br /> f'X' <br /> oaff are probably visiting the site in the first place). " <br /> . <br /> As Berdie also notes, the bottom line is that far too many companies fail to <br /> integrate their Web sites into their overall business strategies. "They'll put up a site <br /> with unclear goals, no targets, and no measures of success," he adds. "As with any <br /> other process, you need to articulate measurable goals for the site and consider <br /> how it fits into your overall business strategy." <br /> i <br /> 0 <br /> i <br /> a Nisr INetwork <br /> MEP Affiliate <br /> • Home I Contact Us I Site Map I Privacy Policy I Terms of Use <br /> © 1994-2003, Minnesota Technology, Inc., All rights reserved <br /> webmaster©mntech.org <br /> PHONE: 612-373-2900 FAX: 612-373-2901 <br /> • <br /> http://www.minnesotatechnology.org/publications/techtrends/2003/October/printVersion.asp 9/29/2003 <br />