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411, "So,that was a perfect marriage,"Mr. Kummel recalls. <br /> Elk River was`pro-business' <br /> Craig Patterson,Director of Real Estate Development for Opus Northwest, says several sites were <br /> considered. The Joneses' local ties naturally led to discussions with the City of Elk River. But,the <br /> receptivity of city officials is what made the community a front-runner for the project,Mr. Patterson says. <br /> "Elk River was extremely pro-growth and pro-business,"he recalls. <br /> By spring 2000,the ANC team was working with Elk River city staff on plans for a new,build-to-suit <br /> facility.They identified the so-called Emmerich site,a 14-acre parcel in the city's West Business Park. <br /> The city had a joint marketing agreement with the private landowner. <br /> "That really streamlined the process for us,"says Catherine Mehelich,Elk River's Director of Economic <br /> Development. <br /> Under the plan, Opus Northwest would be the ow a er/developer of a facility of about 75,000 square feet <br /> and ANC would have a long-term lease with a p s 'on—an option it later exercised. <br /> D <br /> City staff proposed that Elk River establish a tax increme % . 1 i 11'istrict to assist in financing <br /> the development of the property by writing down the cost of the land. Th! ity would reimburse Opus <br /> • Northwest on a"pay-as-you-go"basis for land acquisition costs in the amount of$700,000,plus 8 percent <br /> interest. The project was expected to generate enough tax revenue to reimburse the city for land costs <br /> within several years. <br /> At first,the plan drew some neighborhood opposition.But,through a public hearing process,citizens <br /> came to realize that the modern,efficient facility would have a minimal impact on their quality of life. <br /> "It's a clean work environment, and that means a lot to us,"Ms. Mehelich says. <br /> The project also required a conditional-use permit to accommodate its large water tanks and,as the plans <br /> were moving through the approval process,the firm's name was changed to SoftPac. <br /> But,those proved to be minor complications.The plan was approved by the Elk River City Council in <br /> August 2000 and construction of the new SoftPac facility began the next month. <br /> "The city had the vision. They stuck to their guns,"Mr. Patterson says. "They could see the long-term <br /> benefits of having a corporate citizen like SoftPac." <br /> Site offered many advantages <br /> Mr.Jones,who retains a minority ownership interest and is now Vice President of Sales and Marketing <br /> for SoftPac, says far more than financing contributed to the decision to locate in Elk River. <br /> The site offered easy access to U.S. Highways 10 and 169,Interstate 94,and Minnesota Highway 101 - <br /> 0 an important consideration for a firm that distributes its products nationwide. <br />