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Strategic Industrial Marketing Activities Update <br /> April 12,2004 <br /> Page 2 of 3 <br /> 411 <br /> I V. Promotions & Advertising Strategy <br /> Manufacturers Alliance Newsletter <br /> The attached ad featuring E& 0 Tool and Plastics appeared in the April/May <br /> Manufacturers Alliance newsletter. This is the first year in which Elk River is advertising in <br /> the newsletter. <br /> It is important that advertising/public relations efforts reach both manufacturers and site <br /> selectors. The other publications in which Elk River advertisements appear are the MN Real <br /> Estate Journal Leasing Guide and The Business Journal,which appeal to site selectors, <br /> whereas the Manufacturers Affiance newsletter appeals to manufacturers. <br /> New SoftPac Ad <br /> Staff visited SoftPac in February to obtain new photos for a new ad featuring SoftPac. The <br /> ad will appear in the April 23rd Business Journal and in future issues of both The Business <br /> Journal and the Leasing Guide. <br /> V. Public Relations Strategy <br /> Economic Development Newsletter <br /> The attached fourth edition of the Economic Development Newsletter, the Progress Partner <br /> Dispatch,was distributed in late March to approximately 250 people representing the <br /> following groups: <br /> • Elk River manufacturers <br /> • High-tech companies located in Anoka, Sherburne,and Wright Counties <br /> • • Past&present prospects/inquiries <br /> • Key accounts (site selectors, etc.) <br /> The purpose is to inform businesses of information useful to their operations and present an <br /> "open for business"image. The newsletter is also available for download on the City's <br /> Website. <br /> New Public Relations Consultant <br /> Information is attached regarding Wolf Marketing&Media. Staff will be working with <br /> Murray Wolf on the 2004 Public Relations Strategy. <br /> Manufacturers Affiance Manufacturer of the Year Awards <br /> See the attached flyer on the Eighth Annual Manufacturers Affiance Manufacturer of the <br /> Year Awards. Staff attended the event in order to network with potential prospects. <br /> Sportech Featured in Recent Issue of MN Technology Magazine <br /> The attached cover photo and article featured Chris Carlson of Sportech. The article <br /> highlighted quality management programs,including the ISO 9000 system, a system used by <br /> Sportech. <br /> VI. Strategic Partnership Strategy <br /> Downtown Revitalization Project <br /> The HRA's preliminary development agreement with MetroPlains expired on April 5th, <br /> which means that staff is able to discuss the project with other developers,however the <br />