5.0. EDSR 03-08-2004 - Laserfiche WebLink

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Strategic Industrial Marketing Activities Update March 8,2004 Page 2 of 3 • I I I. Key Account/Lead Generation Strategy The Director of Economic Development has provided the 2003 Inquiry/Prospect Report in a separate memo. Cymbet Staff is working in response to Cymbet's Request for Proposal for a new 46,000 square foot facility. Staff is assisting Cymbet to identify a developer for the project. Kraus-Anderson Manufacturing Client Staff submitted two preliminary proposals to Kraus-Anderson late last month for a manufacturing client requesting a thirty acre site to accommodate a 450,000 square foot building. Staff's proposals included the Elk Path Business Center and EDA Brown Property sites. IV. Promotions & Advertising Strategy Advertising Staff visited SoftPac last month to obtain new photos for the 2004 ad campaign. The new ads featuring SoftPac will be used later this Spring. V. Public Relations Strategy Community Profile 2004 Copies of the attached Community Profile are distributed in the Economic Development marketing packets, at the Chamber of Commerce, at City Hall and per request. The Profile 110 is also available for download on the city web site. 2004 Money Breakfast The Money Breakfast was held at Connections in Big Lake on Wednesday, February 11th from 8:30 to noon. The workshop was for new or existing small businesses interested in the latest financing program/techniques,relocating or expanding, employee retention, etc. Most attendees represented retail/service businesses. The Director of Economic Development presented a case study highlighting the financing process for the Sportech expansion. MN Real Estate Journal (MREJ) Economic Development& Site Selection Conference The conference was held on February 26, 2004. The City has cosponsored this event for the past two years. The event has been successful for reaching key account audiences,including brokers, developers, and realtors. Elk River received a half page ad and small article as part of a special conference insert of MREJ, which staff anticipates to distribute at the EDA meeting. In addition, the City displayed its Economic Development booth and the Director of Economic Development participated in a panel regarding business financing. 4th Edition Economic Development Newsletter. The Progress Partner Dispatch Staff is working with Public Relations consultant Mike Porter in preparation for the 4th • Edition Progress Partner Dispatch,which is anticipated to be distributed later this month.