5.0. EDSR 02-09-2004 - Laserfiche WebLink

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Strategic Industrial Marketing Activities Update February 9,2004 Page 2 of 3 • I I I. Key Account/Lead Generation Strategy The 2003 Inquiry/Prospect Report will be presented at the March regular meeting. I V. Promotions &Advertising Strategy Advertising Details on the 2004 Advertising Campaign include: • A total of seventeen ads will be evenly distributed among The Business Journal,The MN Real Estate Journal Leasing Guide, and the Manufacturers Alliance Newsletter • Five manufacturers will be featured in the ads (Cymbet, E&0 Tool, SoftPac,Metal Craft, and Sportech) • Cymbet, E&0, and Metal Craft photos and company testimonials will be reused from the 2003 ad campaign • New photos and company testimonials will be used in 2004 for ads featuring SoftPac &Sportech • The total 2004 advertising budget is$28,500 (thus far,approximately$18,000 has been designated for ad space and approximately$5,000 has been designated for ad design) V. Public Relations Strategy Community Profile 2004 The Community Profile is currently available for download on the city web site (see attached Community Profile web page). Hard copies of the Profile will be distributed in the • Economic Development marketing packets, at the Chamber of Commerce, at City Hall and per request. Web Site Staff has followed up on the EDA's request to make industrial site information more easily accessible on the City's web site. An"Industrial Sites" link is now located on the home page of the web site (see attached home page). 2004 Money Breakfast Please see the attached 2004 Money Breakfast flyer. Staff sent flyers to all Elk River manufacturers. The Money Breakfast will be held at Connections in Big Lake on Wednesday,February 11th from 8:30 to noon. Sponsored by the Sherburne County Economic Development Alliance and the Chambers of Commerce of Becker,Big Lake, Zimmerman,Princeton and Elk River,the 4th Annual Money Breakfast is a workshop for new or existing small businesses interested in the latest financing program/techniques,relocating or expanding,employee retention,etc. The Director of Economic Development will present a case study highlighting the financing process for the Sportech expansion. MN Real Estate Journal (MREJ) Economic Development&Site Selection Conference The conference is scheduled for February 26, 2004. The highlight of the conference will be • a presentation on the State's JOBZ Program by the Commissioner of the MN Dept. of Employment&Economic Development (DEED).