9.0. EDSR 04-11-2005 - Laserfiche WebLink

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City of Elk River 2004 Annual Report • ECONOMIC DEVELOPMENT MISSION STATEMENT: Our mission is to actively participate in economic development by utilizing available resources to leverage viable and healthy investments in our community. Such investments will create diverse job opportunities as a result of a stable and growing business and industrial base. We will strive to provide quality services, maintain a favorable tax rate, supply full-cycle housing options for our residents, and foster an environment that will result in substantial growth of our local economy. In addition, the strategic industrial marketing mission is to become the Light Industrial Hub of the Northwest Metro. YEAR IN REVIEW ECONOMIC DEVELOPMENT AUTHORITY Economic Development Strategic Plan The Economic Development Strategic Plan provides a framework for the City Council and Economic Development and Housing and Redevelopment Commissions to work within and focuses staff energies on those priority areas important to the economic health of the city. The original Strategic Plan was adopted in 1997 and was modified in 1999 reflect a reorganization of priority issues. Jim Brimeyer, Brimeyer &Associates facilitated the 2004 strategic planning discussions which included participation from the City Council, EDA, HRA and EDA subcommittees Incubator Advisory, Finance, Marketing and city staff. The 2004-2007 Strategic Plan was adopted in late 2004 by the EDA, HRA and City Council. The priority goals identified in the Plan are: I) Industrial Development 2) Central Business District 3) Transportation 4) Commercial Development. 2004 Advertising & Public Relations Campaign The advertising campaign in 2004 was consistent with previous years in order to make a stronger impression for Elk River as the Light Industrial Hub of the Northwest Metro. Advertisements were placed in the MN Real Estate Journal Leasing Guide, The Business Journal, and the Manufacturers Alliance Newsletter. The advertisements featured photos of Cymbet, Display Solutions, E & 0 Tool and Plastics, Metal Craft Machine & Engineering, Orluck Industries, SoftPac, and Sportech. The economic development newsletter,the Progress Partner Dispatch, continued for the second • year in 2004. April,July, and December editions highlighted issues important to manufacturers and site selectors. Approximately 500 people receive the newsletter, including key accounts, and local and area manufacturers. In October, a direct mail piece was distributed to the same 500 people promoting the Micro Loan Program and the Technical Assistance Program.