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RECOMMENDATIONS AND CONCLUSIONS <br /> General Occupancy Rental Housing <br /> Our competitive inventory identified that the vacancy rates for all types of general occupancy <br /> rental product is below market equilibrium indicating pent-up demand for rental housing. The <br /> few newer products that have entered the market in the past few years have all performed <br /> well. Coachman Apartments which began marketing in 2015 has absorbed all units before <br /> occupancy date. Due to the age and positioning of the remaining existing rental supply(pre- <br /> 1990 construction), a significant portion of units are priced at or below guidelines for affordable <br /> housing, which indirectly satisfies demand from households that income-qualify for financially <br /> assisted housing. However, the growing renter base is seeking newer rental properties with <br /> additional and updated amenities that are not offered in older developments. Although <br /> ownership housing in older homes in Elk River is generally affordable for first-time home <br /> buyers, some are choosing to rent due to fears of past housing market performance. <br /> Maxfield Research and Consulting LLC calculated demand for 265 market rate and 133 <br /> affordable rental housing units in Elk River through 2025. New general-occupancy rental <br /> housing can be developed immediately and will continue to be in demand throughout this <br /> decade. <br /> • Market Rate Rental—The existing market rate rental supply in Elk River has a mix of ages <br /> and household types represented. A new rental project will also have a diverse resident <br /> profile, including young to mid-age professionals as well as singles and couples across the <br /> age span. <br /> Because there is demand for 265 units; new market rate product will likely be developed <br /> across multiple buildings and developments. We recommend new middle-market to upper- <br /> middle market rental project(s) with roughly that will continue to attract a diverse resident <br /> profile; including young to mid-age professionals as well as singles and couples across all <br /> ages. To appeal to wide target market, we suggest a market rate apartment project with a <br /> unit mix consisting of one-bedroom units, one-bedroom plus den units, two-bedroom units, <br /> and a few two-bedroom plus den or three-bedroom units. <br /> Monthly rents (in 2015 dollars) should range from $950 for a one-bedroom unit to $1,450 <br /> for a three-bedroom unit. Average rents in Elk River are roughly$1.04 per square foot, thus <br /> we recommend that monthly rents at a new development should charge on average $1.15 <br /> per square foot to be financially feasible. Monthly rents can be trended up by 2.0% <br /> annually prior to occupancy to account for inflation depending on overall market <br /> conditions. <br /> New market rate rental units should be designed with contemporary amenities that include <br /> open floor plans, higher ceilings, in-unit washer and dryer, full appliance package, central <br /> air-conditioning, and garage parking. <br /> MAXFIELD RESEARCH&CONSULTING,LLC 107 <br />