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A ATTACHMENT A <br /> • TABLE OF CONTENTS <br /> A <br /> INTRODUCTION i <br /> , ABOUT THIS WORKBOOK <br /> iv <br /> STEP 1. WHo Is DOING BUSINESS DOWNTOWN Now? 1 <br /> !1 • Business Inventory 1 <br /> ilj Property Inventory 2 <br /> 15 STEP 2. WHAT IS THE CURRENT BUSINESS ENVIRONMENT? 3 <br /> Community Workshop 3 <br /> A Physical Environment 3 <br /> 11, Downtown Anchors 4 <br /> A Business Clusters 6 <br /> 1f <br /> A STEP 3. WHAT IS THE TRADE AREA FOR THE BUSINESS DISTRICT? - •• • • 9 <br /> A Primary Trade Area 9 <br /> Market Competition 10 <br /> i STEP 4. WHO LIVES IN THE TRADE AREA? 13 <br /> .,0 Demographic Comparison of Trade Areas 16 <br /> 24 Demographic Trends 18 <br /> ' Demographic Trends Comparison 19 <br /> STEP 5. WHO ARE THE CUSTOMERS AND WHAT DO THEY WANT? 20 <br /> A Current and Potential Downtown Customers 20 <br /> Business Owner Survey 21 <br /> A Customer Intercept Survey 22 <br /> i) Focus Groups 23 <br /> Telephone Surveys 23 <br /> STEP 6. WHAT ARE CURRENT RETAIL SALES IN THE TRADE AREA? 25 <br /> t Measuring Retail Sales 25 <br /> Retail Sales Per Household 26 <br /> D Retail Sales Trends 29 <br /> STEP 7. WHAT IS THE PROJECTED POPULATION GROWTH? 31 <br /> Demographic Projections 31 <br /> STEP 8. WHAT ARE THE RETAIL SALES POTENTIALS? 33 <br /> • Retail Sales Potential Formula 35 <br /> Retail Sales Potential ByNumber of Households 36 <br /> 9 Summary of Retail Sales Opportunities 37 <br />