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King & Main in old downtown Elk River is the ideal site for:
<br /> • Track of the Wolf, Inc.
<br /> Track of the Wolf, Inc. is a Minnesota corporation
<br /> with conservative management. We have grown in 7 ' -
<br /> size and reputation during our 28 year history. We
<br /> need very little advertising, since our 80,000
<br /> customers are repeat buyers. Our products are 4 ' -....
<br /> mostly ancient in design, sought for their endur- • ` NOT ,,
<br /> ing qualities. We do not sell fads,nor high I BATH ,
<br /> technology items likely to become obsolete. A 4 , ' ' it
<br /> A rare business, Track is one of fewer than i�
<br /> twenty mail order enterprises serving the -A, 4` :1 ( 411b -
<br /> mi 771e loading gun and primitive camping
<br /> enthusiast. A few of our larger competitors ,. ,
<br /> have more than one hundred employees, and y ,,
<br /> we continue to grow. ,.... •, ,S.
<br /> Over one hundred thousand of Track's 432 ' -.• • "`'
<br /> k r
<br /> page mail order catalogs have been sold. It ' �a$
<br /> is renowned as the largest and most useful , -.,
<br /> publication of its kind. Our customers 4
<br /> treasure the book for its technical data. It is ;°
<br /> common for Track to receive orders from ( 1
<br /> • catalogs over ten years old, something of !
<br /> a record during this age of disposable `a'
<br /> bulk mail. c1c of rl
<br /> Track produces positive cash flow �' ,,k ,o `,,,,,aye"Wou \
<br /> Track's ' d" r
<br /> into our community.Over 92%of our Catalogs,as old as • - , .
<br /> income flows in from outside Minne- this 1983 issue,draw mail orders. :,
<br /> sota. Positive cash flow into our community has a compound leverage effect. For instance,we
<br /> expect to purchase $80,000.00 postage during 2000, which may create employment opportuni-
<br /> ties for others in Elk River.
<br /> Negative cash flow businesses drain our community. Unlike Walmart stores,where profits are
<br /> drained away to Arkansas, or auto dealers who must send the bulk of our money to Detroit,
<br /> Track's income flows into our community,to stay here.
<br /> Neutral cash flow businesses trade cash for an equal value of goods and services,with no net
<br /> I gain or loss to our community. Bakeries and banks are examples. They serve our community
<br /> well, but add nothing to our community's overall net worth.
<br /> Track offers diversity to Elk River.Although downtown Elk River has become dominated
<br /> by four banks within three blocks, Track offers Elk River badly needed diversity, of many kinds.
<br /> Employment diversity is a benefit to the citizens in our community, who have different skills
<br /> 1 and needs. We are hiring now, and we expect to add several positions in the near future.
<br /> Economic diversity is a little known and little understood advantage that Track offers. Our
<br /> business often appears to be inversely affected by the economy. During periods of recession,we
<br /> experience a significant upturn. Our customers tend to buy new homes, cars, appliances, furni-
<br /> 0 ture, and large ticket items during boom times, spending less on hobby items. They tend to buy
<br /> small ticket items, such as our craft items, when tough times discourage large ticket spending.
<br /> We can be a hedge against recession.
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